03/13/2013 04:13 pm ET Updated May 13, 2013

5 Ways to Enhance Your Social Media Campaign in 2013

Marketing your website or business is vital to increase the amount of profit that you receive. It doesn't matter if you have a website on the enigma of bad credit or a business trying to sell books, you need to get the word out there. One of the top methods being used is called social media marketing, which involves marketing yourself on social media websites such as Facebook. Whether you are just starting out or want to improve your current campaign, here are five ways that you can improve your results.

1. Make A Page 

Some people choose to just use advertisements on Facebook and similar websites to market themselves, which is a good way to bring in traffic to your website, but it completely skips over the free form of advertising. A page is completely free to make and will market a product you offer, or the company itself. You can complete it with information about your company in the description and a link to your website.

2. Gathering Likes

Putting a sidebar Facebook widget on the pages of your website is a great method to get your page started. While it can take up a good amount of real estate on your website, it's relatively cheap and will make your page have the ability to promote itself. Also, people tend to like pages more often if they see that it has a ton of likes, so keep that piece in mind.

3. Promote Products and Deals 

From your page you can promote new products and deals on a regular basis. This will encourage your likers to check out your products and possibly buy them. This is what most companies do to increase sales because it works. Just make sure that you make it easy for them to purchase it directly on the landing page that you send them to. Also, it can be helpful to have special "Facebook codes" that you create for your deals to see how much extra profit you're making from your page.

4. Choose Keywords Wisely 

Even if for an enigma of bad credit website, you need to choose the keywords for your advertisements wisely. This doesn't mean add in a bunch of random words because that will get your ad displayed to people who don't care, but sometimes randomly click advertisements that will cost you more money without any outcome. Just make sure you use keywords that your target audience might use, and use a lot of these.

5. Link To Your Page 

Include a button on your website and review sites that will link people directly to your Facebook page. This will increase the amount of likes that you gain and help you grow your page. Then, when they're on their social media account, you will get constant free advertising to them. You can even offer slight deals for people that like the page to help convince them, and it will be worth it in the long run when they come back to buy more of your products due to your advertising.