Eat The Press

fox news channel briganti-rama.JPG

from Fox News Channel

It's unusual for a flack to become part of the story, unless you're the perpetually ineffectual Leslie Sloane Zelnick, but Fox News spokeswoman Irena Briganti has such a deliciously zingy way with a soundbite that sometimes, she is the news, as in last summer's article by David Bauder on the excoriating precision-guided attack mechanism of the Fox PR machine, hooked on Briganti's poison-pill "wish-well" to Keith Olbermann ("Because of his personal demons, Keith has imploded everywhere he's worked...we hope he enjoys his paranoid view from the bottom of the ratings ladder and wish him well on his inevitable trip to oblivion").

Now, the patented Briganti zinger is the story again with last week's biting assessment of CNN's Anderson Cooper over his criticism greta and coop.JPG: "Yet another cry for attention by the Paris Hilton of television news, Anderson Cooper." HA. Whether you love or loathe Anderson, you can't help but delight in that juiciest of insults (and the best ones have a fleck of truth: Anderson was all over the place last year, CNN's pinup boy with piercing blue eyes highlighted just so). Briganti's riposte was so well-recieved, it seems, that Fox has incorporated it into their latest ad campaign for Greta Van Susteren, who goes head-to-head with Cooper on the sked. Here's the text:

Meet The Paris Hilton of Television News: Style over Substance; Endless Hype; Media Darling; Tens of Millions In Advertising — And he still gets beat every night by...On The Record with Greta Van Susteren, the #1show at 10pm/ET

Fox got a nice little synergistic push behind it, too, with Monday morning's "Fox & Friends" where they chortled over the ad for the benefit of the studio audience (though they ostentatiously avoid actually saying his name) . But CNN can take heart, because host Steve Doocey gives them the last laugh: "I love that headline! 'The Paris Hilton of TV news.' Who ever came up with that?"

Fox & Friends on Anderson & Greta [YouTube]
Fox & Friends segment #2 (Watch Doocey tip his hand a bit with this little not-at-all-sexist gem: "...and he still gets beat every night by...a woman!") [YouTube]

Briganti Gives Olbermann The Wish-Well [TVNewser]
Watch Your Back When Fox News Wishes Well [AP]

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