Small businesses everywhere are using live video to connect with customers in a uniquely personal way. Here's how you can get creative with live streaming and give your brand the visibility it deserves.
A. Don't Focus on Going Viral
All too often, we see clients expecting to create the next viral video or truly establish themselves as a personality that can sell paint off a car. But the truth of the matter is this: Being simple and honest is often the best way to build trust. Focus on the content and leave the quality of the shot to the equipment. - Nick Francis, The Franchise Group
A. Be Engaging
Keep it short, concise, real, fun, informative, interesting and hit all your key points. You can even integrate animation, visuals, sound, imagery, etc., to increase engagement. Be your brand in order to build your brand. Your clients and prospects will be intrigued by interesting, relevant content. - Angela Delmedico, Elev8 Consulting Group
A. Make Announcements
In the toolbox of marketing, live video streaming is a power tool. Use it to create conversations and give customers important information. Getting ready for a big announcement? Build excitement around it by scheduling a live video stream. The key here is promotion; make sure to promote the announcement well in advance through social media, email, and other venues to ensure a good turnout. - Jessica Baker, Aligned Signs
A. Treat It as a TV Series
Treat a live video campaign as a live TV series. Broadcast themed videos on a regular schedule and allow user input. It doesn't even have to be anything terribly complex. For example, I work in startup law, so I could host a weekly series that takes a humorous look at some of the most absurd legal disputes entrepreneurs have ever been involved in. - Steven Buchwald, The E2 Visa Lawyer
A. Show the People Behind Your Brand
Video is a great way to give people an idea of who's behind your brand. If you're able to drive trust, deeper relationships, and/or additional engagement through rich, humanizing media, you'll end up driving tangible value, like increased referred traffic or higher lifetime customer value. - Justin Moodley, LASANAN
These answers are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners
Support HuffPost
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
At HuffPost, we believe that everyone needs high-quality journalism, but we understand that not everyone can afford to pay for expensive news subscriptions. That is why we are committed to providing deeply reported, carefully fact-checked news that is freely accessible to everyone.
Whether you come to HuffPost for updates on the 2024 presidential race, hard-hitting investigations into critical issues facing our country today, or trending stories that make you laugh, we appreciate you. The truth is, news costs money to produce, and we are proud that we have never put our stories behind an expensive paywall.
Would you join us to help keep our stories free for all? Your contribution of as little as $2 will go a long way.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you’ll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.