Throughout Alex’s career he’s been a Fortune 500 consultant and has coached thousands of entrepreneurs. Overtime he began to notice common attributes in these types of people. He identified this as the Entrepreneurial Personality Type.
One thing in particular that stood out, is that all of these entrepreneurs are future focused. They have big visions for the future and impact they want to have on the world but many of them get frustrated because they’re unable to find momentum in their business. They’re not moving forward as quickly as they’d like to be.
In search for that momentum, Alex tells them the first place to look at is themselves. He says
“You don’t have the company you want because you’re not the person who can lead it yet.”
Now it may be harsh but it’s exactly what entrepreneurs like myself need to hear. In order to achieve the kind of business growth we desire – we have to become transformational leaders. Which is much more than just being a people manager.
In Alex’s words:
“A transformational leader is someone with the presence and awareness to empower those who follow them to reach their full potential.”
In his Awaken Your Superpower online training course, one of the first concepts he covers is his proprietary process for moving toward transformational leadership is pressure and noise. The reason for that is because it all starts with lowering pressure and noise. The stress, commitments, responsibilities or baggage people deal with on a daily basis.
See, to create and lead teams that will grow our business, we first have to understand what’s holding us back. However, in pushing our visions forward, rarely do we take the time to identify the issues we’re tolerating on a daily basis.
As people who want to improve, change the status quo and find momentum, Alex has three major categories that entrepreneurs must reconcile in order to become the leaders they want to be. He calls these categories the Three Alignments:
- You and Yourself: Your health, how you see yourself and your spirituality.
- You and Your Relationships: With your significant other, your kids, your friends and your team.
- You and Your Business ( or what you do ): Your company, your job, your passion, your responsibilities etc. Basically what you do every single day.
What he’s found is that as entrepreneurs, everything in our lives are connected. We cannot compartmentalize our personal from our professional. When pressure and noise is high in one of these areas, it raises pressure and noise in all of them.
Alex emphasizes that entrepreneurs should list out where they have pressure and noise within their Three Alignments. When entrepreneurs do this, it’s usually the first time any of them have been honest about the issues – large and small – that are holding them back.
By looking at this list, one item usually jumps off the page. It’s the most distracting item, one that just looking at it causes pressure and noise. Alex calls this your “Foundational Issue”. While this may be an issue, it’s also your greatest opportunity to move you and your business forward dramatically.
Because what happens next is pretty amazing.
Say you discovered your Foundational Issue was that you don’t enjoy your business anymore (you’re frustrated with your daily responsibilities). This is a reactive statement based on how you’re feeling. But now that you have clarity around this issue, you can turn that issue into a proactive statement of purpose. So instead of not enjoying your work, your statement could be:
“I want to enjoy what I do in my business every day.”
This simple exercise transforms your Foundational Issue into your Primary Purpose. When you focus on your Primary Purpose each day, you proactively address the area of greatest pressure and noise in your life, which will lower pressure and noise everywhere in your life.
When entrepreneurs accomplish this, they’re able to gain greater and greater clarity into the issues holding them and their business back. This clarity allows them to invest more in their team and inspire those around them to make their greatest contribution. And once an entrepreneur is able to really focus and work in their strengths, with a fully engaged team, the business can move toward achieving its full potential.