ENTERTAINMENT
03/28/2008 02:44 am ET Updated May 25, 2011

A New Low: Fergie Paid To Incorporate Brand Names Into Songs

The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs - agreeing to include the provocative clothing line Candie's in her lyrics.

While other artists routinely drop in name brands into their songs or even accept fees to show products in videos, the musician born Stacy Ann Ferguson, who once ripped it up as a child star on "Kids Incorporated," is making history by blurring the lines between jingle and pop song.

Under the deal with Candie's, a skimpy, teen-oriented clothing line, Fergie will be appearing in TV advertisements and also allowing Candie's "style advisers" to dress up fans at her shows. On the Candie's Web site (where the Fergie agenda is endorsed, noting "It's all about the flossy, flossy"), a video of the Californian singer appears prominently on what they call "C-Tube."

While Fergie was on tour last week, her advisers said such product placement marked the future of music.

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