Do you long for the childhood days of throwing caution to the wind and leaping face first into a pit of tiny, plastic balls, welcoming whatever mysterious sticky substances or contagious germs remain hidden in the impenetrable trench?
Great news! Creative agency Pearlfisher has created an adult version of the classic childhood diversion. Called "JumpIn!," it's been described by the agency as a "viral installation," we assume not facetiously.
Throughout the end of summer, New Yorkers can head to Pearlfisher's SoHo location to play in a dense field of identical white orbs, nursing those nostalgic feels and getting some cultural cache in the process. The mission is, according to the agency, to explore the "transformative power of play," and also probably come home with a cute Instagram pic.
Like this one! Weeee!
This isn't the first time caverns full of balls have succeeded in luring mass crowds of adults into their depths. The National Building Museum in Washington, D.C. brought in one million balls for a summer installation, which ended up breaking records for museum numbers. And Pearfisher too had a ball pit for grown ups in their London office, which was so successful they're giving New York a chance to get in on the fun.
Until Sept. 21, New Yorkers can have their way with 81,000 white balls for the bargain price of a $5 suggested donation (and any related medical costs).
Unfortunately for you -- although maybe for the best -- reservations are currently sold out. You can, however, sign up for a ball-centric fundraiser with either the Testicular Cancer Foundation or the Amantani, who help the indigenous children of Peru by providing marginalized families access to education, for a greater price and a good cause.
For those who have scored a reservation, enjoy the almighty power of play! (And beware of razors and bacteria.)
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