Aerie Removed Photoshop From Ads And Sales Went Way Up

by Tyler McCall, Teen Vogue

Courtesy of Aerie

This is what girls want.

Ever since Aerie made the promise not to heavily photoshop its models and feature all body types, the brand has been the focus of a lot of positive press. But great press doesn't always mean great sales.

Fortunately for Aerie -- and for women everywhere who want to see more campaigns of its kind -- body positivity has lead to a huge increase in sales. In 2015 alone, the brand's sales increased by 20 percent according to a report from parent company American Eagle. The #AerieREAL campaign helped push sales up by 26 percent in the last quarter of the year, a key selling time for the holiday season.

While Aerie isn't always perfect -- no one brand is quite yet -- it's making all the right steps toward including all women in the fashion conversation. Hopefully, more brands will see these results and realize that body positivity isn't just good for customers; it's good for business, too.

Related: This Is Major: Aerie's Latest Unretouched Ad Stars a Size 12 Model

More from Teen Vogue:
The Beauty Evolution of Kylie Jenner, from Freckle-Faced Teen to Full-On Glamour Girl

10 Quick Ways to Pump Up Your Ponytail

47 Awkward Celebrity Yearbook Photos

27 Must-See Celebrity Prom Throwback Photos

Before Jennifer Lawrence and Taylor Swift Were Famous, They Modeled for Abercrombie -- and We Have the Pics!