IMPACT
11/05/2014 01:29 pm ET Updated Nov 05, 2014

This Simple Tactic Could Get Donors To Give 75% More: Study

A representative from a charitable organization stops you on the sidewalk and asks for $100 to feed people starving in the developing world. And a large donor has agreed to match your donation. Still, you hesitate, because you wonder how much of that money will be sucked up by the salary of the charity's CEO or the costs of yet more fundraising.

"Don't worry," the rep tells you, "all of those overhead costs are paid for by another donor: So 100% of your money will help the hungry."

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