It's Super Bowl Sunday and Coca-Cola's got another cute and cuddly polar bear ad out.
'Superstition', the first 30-second animated Coca-Cola commercial to air in the first half featured a pair of adorable polar bears rooting for the opposite teams as they watch the game from their Arctic cave.
While the bear seemingly supporting the New England Patriots with his blue scarf remains relaxed, the other one, a New York Giants fan in a red scarf, is stressed in the early stages of the game. To calm him down, his buddy hands him a refreshing Coca-Cola along with a straw.
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For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.
While iconic Super Bowl commercials like Apple's '1984' and Coke's ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.
How does this Super Bowl ad stack up?
CORRECTION: A previous version of this ad had the colors of the bears' scarfs reversed.