Coldplay Crowned Biggest Act Of 2008

Coldplay Crowned Biggest Act Of 2008

British band Coldplay was crowned the world's top-selling act of 2008 at the World Music Awards (WMAs) in Monaco.

Their latest album "Viva La Vida or Death and All His Friends," released mid-year, topped charts in the United States, Britain, Japan, Germany, France and elsewhere.

Sales apparently benefited from Coldplay's marketing strategy, including giving away the first single free over the Internet for a week and staging a series of free concerts before embarking on an international tour.

The band was also named the WMA's rock act of the year at an awards ceremony, although they were not there to accept it. Beyonce and Kid Rock were among the performers on the night.

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