YouTube is often a training ground for amateur beauty gurus, but one man in Egypt has harnessed the platform’s power to heat up his career in an unconventional way.
Young people in Cairo are visiting hairstylist Mohamed Hanafy so he can set their hair on fire, according to news station CGTN Africa, the international branch of China state broadcaster CCTV. It’s a technique that Hanafy says he learned after watching a YouTube video showing a Pakistani barber using a similar technique.
Hanafy uses a blowtorch and hair products to literally light his clients’ locks on fire to straighten their hair.
Hanafy claims that his hot hair treatment allows his clients’ hair to stay straight longer than with traditional methods. He also says that the fire helps preserve color, prevents split ends and destroys removes dandruff.
The Cairo hairstylist also says he had a hard time persuading his clients to let him light up their ’do when he first tried the technique.
“How can I tell them that I will set their hair on fire and convince them that it won’t harm them at all ― that on the contrary it would improve it?” Hanafy says in the video, according to a translation from CGTN Africa.
Hanafy says his technique works best on clients with thick hair because it is better at taking the heat.
Hanafy modeled his technique after that of Shafqat Rajput, a barber in Bahawalpur, Pakistan, whose videos went viral earlier this year.
However, Rajput’s technique appears to be slightly different than Hanafy’s. According to a video shared by HuffPost India, Rajput appears to use a simple lighter.
Hanafy appears to use a torch that has a stronger and continuous flame.
Watch Rajput light his clients’ hair below.
This hot trend is similar to the technique of stylist Ramadan Odwan, whose salon has become popular in the city of Rafah on the southern Gaza Strip.
Odwan, owner of First Look salon, told the Middle Eastern news site Al-Monitor that he used a protective cream and claimed that the heat from the fire barely touched the hair. Odwan said in February that barbers in Gaza have used fire to remove ear hair since 1990.
Hanafy may have just started torching his clients into a stylish new look, but it seems like he’s already a pro.
He recently told CGTN Africa, “Thankfully, work has been going smoothly since I began.”