Gabourey Sidibe is reminding undecided voters that “apathy is not an option” in a new pro-Hillary Clinton campaign ad titled, “Girl, Just Vote.”
Directed by “Precious” producer Lisa Cortés, the Humanity for Hillary PSA illustrates a witty text conversation between Sidibe and a friend, who is unsure her vote will make a difference in the election.
In a statement to The Huffington Post, Cortés says she was inspired to create a visual clip using GIFs and memes ― featuring Beyonce and Tim Kaine ― to reflect how millennials communicate and to stress the importance of voter engagement.
“I was thinking about a conversation that I had with Gabby and how lively it was when we had incorporated GIFs to underscore our thoughts,” she said. “I can’t think of a better mode than the moving image to impart the importance of this message for voter engagement.”
Cortés’ personal advice to Americans?
“Too much is at stake with this election. As James Brown said we have to ‘Get up, Get into it, and Get involved.’”
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