How to Drive Organic Search Traffic to Your Website

02/08/2017 07:10 am ET Updated Feb 09, 2018

With Google changing the algorithm frequently and keyword changing every 4-6 weeks depending on what you sell, it's a cutthroat world when it comes to climbing to page one of search results these days. Your small business is competing with bigger brands with deeper pockets who can afford major SEO budgets. The big boys spend heavily to claim those top positions and keywords. So what's your small business supposed to do to remain competitive?

Lucky for you, there are some affordable ways to rank higher in search results, here are 7 ways to drive organic search traffic to your small business website.

1.Focus on Your Audience
You how good it feels when someone says your name when you interact with them. We'll you need to know your blog audience like that. Knowing exactly who your reader is -- down to the kinds of content he searches for -- can help you deliver relevant content that is what he's looking for on a search engine. For example: let's say you own an ecommerce shop selling shoe laces. If your research tells you that your customer typically first researches boys shoe laces, you might move up search results if you write a blog post about "7 best tools to help your kids keep their shoes ties," which you know that your audience is searching for.

The more aligned you are with what content your audience needs and wants, the better your web copy will match those needs. Then, when people search for particulars and find your website, this will indicate to Google that the results fit the search, and you'll appear higher in results.

2. Know Your Keywords
In the Search game, you must understand how keywords work to drive traffic to your site. Keywords are the search terms people use to find your website. So if you sell cashmere clothing, someone might type in "women's cashmere sweaters" to find sites like yours. It's so important to know exactly what keywords or keyword phrases people search to find you so that you can incorporate them in your web copy and on your website. Not sure what keywords to target? Dive into your Google Analytics to see firsthand which words people are typing to click to your website. Also do a few searches of your own and see what results pop up. If you think you're a good fit, make sure to incorporate those words. Just stick to one or two keywords per page of web copy.

3. Keep Your Content Up-to-Date
Just like no one wants to buy that moldy tomato at the grocery store, no one is interested in your old content either. It is imperative that you continually create fresh blog content on your website so that people feel that you are relevant and cutting edge. Search engines like to see updated content, so by publishing posts at least 3 days a week, you will stay high in organic search results.

4. Accept Guest Posts
Let other people write content on your blog. One biggest benefits of this is that you have less content that you're responsible for creating, and another is that those guest bloggers will then promote their post on your site! Just make sure any guest blogger you approve has a company blog that is relevant to what your site is about.

5. No Broken Links
The last thing you want for a new visitor on your website is for them to click a link to a page that's missing. Checking for broken links can ensure that when someone finds your website in search results, the page has been updated. The same goes for someone already on your site; you want to keep them there, and having dead-end links will send them away. Quickly.

6. Link Back to Older Posts
Search engines love when you link from one of your web pages to another. If you refer to a subject you've blogged about before, link to that post so people have more content to peruse. This creates a sort of spider web that will not only keep people browsing the content on your site longer, but that will also make search engines decide you're got so much good going on on your website, you're worthy of being bumped up results.

7. Write Guest Blogs
Another organic way to improve your search rankings is to get links back to your site from other popular sites. How can you do that? Guest blogging. By zeroing in on the blogs that target your audience and contributing valuable content there, you may get clicks on the link in your bio to your website, and Google and other search engines will give you a thumbs-up for having a reputable site link to you. By the way, we are always looking for guest blogs on www.succeedasyourownboss.com click this link to learn how to submit content.

You don't have to invest in major SEO budgets to improve your search ranking. These suggestions about don't cost much to implement, it's time more than anything. You must be strategic online. These tactics can help you slide up the search results so that more people can find your website and buy from you. Everything you do online is about driving traffic and revenue to get cracking on these ideas.

This article was originally published as 7 ways to drive organic search traffic to your small business website on www.succedasyourownboss.com.