How Your Web Hosting Can Affect Your Position in the Search Results

04/27/2016 02:43 pm ET Updated Dec 06, 2017

I've seen some online entrepreneurs and bloggers who take web hosting for granted and go on picking the one that's cheap into save money. However, the lifeblood of an online website is the web hosting, and one should not be misinformed by the fact that all web servers are the same.

Picking the right web host is a crucial factor in an online business every blogger and online entrepreneurs needs to learn the fact that they need to pick a good web host that's reliable and guarantees them an excellent uptime.

Everyone dreams of a top search engine ranking that can provide them more exposure while also multiplying their revenues in the prominent online industry. The first step after registering a domain is choosing the right web host, and if you do not research about what host to pick and go on with a cheap package, it's going to hurt in short as well as the long term.

Here are some reasons why your web hosting could affect your search engine rankings.

1.) Server Location

Google has been geo-targeting the search results since its inception and most of the times, the search results displayed are sites from where the search is originated. The result produced for any search query is prioritized to a website with a server in that particular location.

Though Google heavily relies on the TLD's, the tech giants have also started using IP addresses to determine the location of the server and the websites.

If your targeted traffic is the United States and your server is located in the United Kingdom or some part in Asia, there's a small chance that your website will be displayed on top, or even in the first page of the search results.

You'll have to analyze and study where your targeted customer base is and where your server needs to be located. Having a web host with its server in the particular location where your targeted customers are is surely going to push up your search engine rankings.

2.) Server Quality

Another factor that you need to consider while choosing a web host is the server quality. You do not only need to consider the physical qualities and go on measuring the quantitative benefits related with the server space, bandwidth or so; you also need to take a closer look at how well the servers are managed.

Shared hosting can cost much lesser, and you might think that having an unlimited disk space and bandwidth that most web hosting companies provide with the shared hosting plan are enough. However, the server does not belong to you alone but to some other people or companies who've signed up for the same. You share the bandwidth and the disk space, and your site's performance will also depend on their site's performance on the web.

You need to have a total control of your web server and you always need to stay aware of the impact server quality can have on your website.

3.) Page Load Speed

If your website is taking too long to load, not only your readers or customers will move out of your website and close it, Google will also drop your search engine rankings.

While choosing a web host for yourself, you'll need to see the strengths and the weaknesses that comes with the plans you choose. Picking a top web host does not always mean they provide quality services. Shared hosting plans especially do have lesser page load speed time than VPS or Cloud servers.

If your website loads faster, your customers will spend some time on your website which does not just increase the average engagement time, but as well, your search rankings.

4.) Uptime and Downtime

If you pick a shared hosting plan or a cheap budget web host, your site might get down sometimes. In that case, your customers and users won't be able to access your website and not just them, Google's crawlers and spiders won't get your site analyzed as well.

If your website is down because of server issues, it might get flagged by Google which ultimately will impact your search rankings negatively.

Downtime is a major web hosting issue associated with cheap web servers. Consider picking up web hosting servers that guarantee 99.99% uptime so that your website is always available for your readers and Google's spiders and crawlers.

5.) Database Connection Issues

Another factor that's associated with poor web hosts is the database connection failures. Have you ever experienced error messages like "database connection failure" or "internal server error" in the past? Well, that's because of your web host.

This generally happens when your site receives a lot of traffic, and your server is not able to handle that. The server will crash because of the high bandwidth it has to allocate to your site which it is not capable of.

This increases the downtime of your site and will have an enormous impact on the SEO efforts you've been putting all along to get your site on top of the search engine.

Always remain concerned about the web hosting issues you might need to deal with when you have and pick the one that provides rock solid facilities.