Finding the perfect pair of jeans is definitely reason to dance. But finding a pair that actually glow calls for an all out jam session--which explains why the Hudson Jean's promo video for their new Lou Lou jeans is so awesome.
The super cool video was shot at the Standard Hotel in New York City by Bertand Le Pluard and features models dressed in the limited edition phosphorescent Lou Lou jeans and glow in the dark tube tops and heels, all the while bending, twisting and simply enjoying that fact that they are all aglow.
And what is "phosphorescent" you ask? It's basically a fancy word for neon. However, as the video so fabulously illustrates these jeans will actually glow in the dark under a black light.
The cute cropped style and fluorescent strip was inspired by the iconic Yves Saint Laurent Le Smoking tuxedo suit.
"The Lou Lou is about art and contrast of color. The idea behind the jean is really a clash of different inspirations originating with the tuxedo style and drawing on phosphorescent street art and graphic elements, architecture and even athletic uniforms," says Ben Taverniti, Hudson Jeans creative director.
Whatever it's about, we like it. Time for a serious pants party! Check out the groovy Lou Lou video below...
PHOSPHORESCENT INVASION from HUDSON JEANS on Vimeo.