Jeb Bush's presidential campaign is pulling ads previously scheduled to air in Iowa and South Carolina, two key states in the nominating process, and is instead committing resources toward dispatching additional staff in early primary states with a little more than a month to go until the Iowa caucuses.
The moves signify a heightened sense of urgency for the former Florida governor, whose significant financial advantages and family ties have failed to translate into meaningful traction amid the crowded GOP field. Bush currently trails in 6th place in Iowa, behind a crop of outsider, insurgent candidates like real estate mogul Donald Trump and Sen. Ted Cruz.
Bush's campaign announced Wednesday it would cancel a total of $3 million in previously reserved ad buys -- $1 million in Iowa and $2 million in South Carolina. The campaign also said it would dispatch 60 staffers from its headquarters in Miami to the early primary states, including 10 additional staffers in Iowa.
In New Hampshire, a state crucial to the presidential bids of both his father and brother before him, Bush's campaign is doubling full-time staff from 20 to 40.
This isn't the first Bush campaign shakeup. In October, he took major steps to cut costs, including curtailing salaries of key staff.
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