IMPACT

Giant Interactive Flowers Have Jerusalem's City Center Blossoming

How delightful!

An artist's colorful installation is giving these city residents a touch of spring all year long. 

Israeli design group, HQ Architects, has brought the city center to life with fantastical flower sculptures that blossom and move as people walk by, Contemporist reported. Located in Vallero Square, one of Jerusalem’s hubs, the bright installation, built in 2014, aims to bring some color to the metropolis.

According to Designboom, HQ architects chose Vallero Square as the site of their installation because of the area's poor condition. A tram line divides the square, which is surrounded by unsightly structures like waste composters and electrical distribution systems. Taking inspiration from the natural world, the designers wanted to provide a bold and beautiful contrast to the industrial space. 

The four sculptures -- titled “Warde” --  are 30-feet-high and 30-feet-wide, according to the site Architizer. As large groups of people walk out of the tram stops, the flowers inflate, and then close back up as the crowd dissipates.

The large petals provide shade to passersby on sunny days, but also simply add a touch of whimsy and delight to citizens’ busy days.

On Designboom, HQ Architects describe the project as an “attempt [to not] fight the chaos but instead to try and lighten up the urban space, by spreading around these four elements that have a hint of fantasy, and with their help, overcome the reality of the square.”

Watch a video of the installation below:

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