Kimye are like sacrificial lambs in Kanye West’s “Wolves."
West teamed up with Balmain for the high-fashion, seven-minute video of his track with Sia and Vic Mensa, released Friday. Creative director for the brand Olivier Rousteing recreated the campaign for his line after hearing his friend’s album “The Life of Pablo” in order to match it to the music.
Kim Kardashian is one of the main focal points in the video, which also includes appearances from models like Cindy Crawford, Joan Smalls, Alessandra Ambrosio, Jourdan Dunn and Josephine Skriver.
Up-close shots of Kardashian with hands touching her face and body, tears streaming down her cheeks, make for some noteworthy moments.
“This is definitely one of the most incredible campaigns I’ve ever done,” Rousteing told Vogue of the final product. “When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim — I was just like, ‘Wow.’”
The lyrics certainly speak volumes about the life of Kimye.
I said baby what if you was clubbin’
Thuggin’, hustlin’ before you met your husband?
Then I said, “What if Mary was in the club
’Fore she met Joseph around hella thugs?
Cover Nori in lambs’ wool
We surrounded by the fuckin’ wolves”
(What if Mary) What if Mary
(Was in the club) was in the club
’Fore she met Joseph with no love?
Cover Saint in lambs’ wool
(And she was) We surrounded by
(Surrounded by) the fuckin’ wolves
The two will be featured in the Balmain F/W 2016 ads as well.
For the video, the two donned the same Balmain garb that they wore to this year’s Met Gala.