Kim Kardashian stepped out last week in an all-white ensemble that included the throwback hair accessory. She wore a white, Helmut Lang Seen By Shayne Oliver dress with lace-up heels, minimal jewelry and a big, white scrunchie in her newly platinum hair.
Now THAT is an updo.
“We changed up the look—a little wet, longer,” Kardashian told her followers of the new look.
Vogue also pointed to Rihanna’s fun, neon hair adornment at her Fenty Puma afterparty:
Be on the lookout for scrunchies in stores near you.