McCain: Upload Your Joe The Plumber Video

When it comes to Joe The Plumber, it will get worse before it gets better. The McCain campaign is not letting Joe go.

On Monday, in fact, McCain launched a new Internet competition for supporters to explain how they are most like Joe The Plumber. Seriously.

"How are you like Joe The Plumber?" asks a new campaign email, directing people to the website, and promising that the best video submitted "could end up on the air as a TV ad."

Could indeed. Considering that the McCain campaign doesn't even put many of its own ads on TV -- instead promoting "web ads" to draw media coverage and save money -- competitors should be warned that their entries may be limited to YouTube and press coverage. Then again, that kind of coverage was enough to make the original Joe a household name.