TECH
03/21/2016 01:40 pm ET Updated Jan 04, 2017

The Apple Watch Just Got More Affordable

Time for a price drop.
Tim Cook waves before speaking during the Apple World Wide Developers Conference (WWDC) in San Francisco, California, U.S., o
Bloomberg via Getty Images
Tim Cook waves before speaking during the Apple World Wide Developers Conference (WWDC) in San Francisco, California, U.S., on Monday, June 8, 2015.

The Apple Watch can now be yours for as little as $299.

Apple CEO Tim Cook revealed the $50 price decrease at the company's keynote address Monday in Cupertino, California. He also showed off a variety of new bands for the wearable device, including a woven nylon material that will be available in a variety of bold colors.

Apple

Analysts believe 2016 could be a big year for wearable devices, with sales projected to rise 38.2 percent, to 110 million units, by the end of the year. Of that, Apple's share is expected to be around 14 million watches, up from the 11.6 million watches it shipped in 2015.

More from Apple's event:

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