09/28/2015 05:13 pm ET Updated Sep 28, 2015

New Nike Ad Celebrates Marathon Runners Who Come In Last

Just finish it.

Nike's new "Last" ad celebrates the power of finishing of what you start.

In this case, it's a marathon. But it could apply to many of life's endeavors (especially if it involves buying Nike gear).

In the spot below, stragglers shuffle through the end of a race until one exhausted final face emerges. And like the champion who probably crossed the line several hours ago, this woman is about to be a winner, too.

 H/T Adweek

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