Looks like Nike Russia wants to redefine what its “girls are made of.”
A new, powerful ad by NikeWomen features a young girl performing what DesignTaxi called “one of the country’s famous children’s songs” in front of a large crowd.
The song begins by saying that girls are made of things like “flowers,” “gossip” and “marmalade,” all of which garners a warm reception from the audience.
But things take a powerful turn when the little girl on stage changes her tune to include qualities like “self-dedication,” “skill” and “perseverance,” all while strong female athletes dance, box and show off their strength around her.
The ad closes with the little girl on the soccer field, ready to make a goal before the words “You’re made of what you do” and “Believe in more” flash on the screen.
Believe in more, indeed. Check out the ad above.