"No Bra Day" is apparently a thing.
The unofficial "holiday" is more of a social media campaign, timed this year to occur during Breast Cancer Awareness Month. Women are encouraged to go braless and post photos using the hashtag #NoBraDay.
The origins of this "fauxliday," a term dubbed by Slate's Christina Cauterucci, remain a mystery. The group's supposed Facebook page indicates that the movement was born in 2012, but it's unclear why exactly the campaign was launched or what it aims to do. Based on tweets, it seems to exist in the U.S., the U.K. and France.
"Women are magnificent creatures, and so are their breasts," reads a description on the campaign's Facebook event. "Let us spend the day unleashing boobies from their boobie zoos."
Unsurprisingly, not everyone is on board with No Bra Day. The hashtag has incited some serious backlash on Twitter, with both women and men claiming that it only sexualizes women's bodies while simultaneously belittling a serious disease.
And many have questioned whether going without a bra actually helps the cause of breast cancer awareness at all.
As Cauterucci wrote: "Encouraging women to show off their bra-less chests in the name of awareness won’t save anyone, but its message to breast-cancer patients and survivors is clear: Your disease is about your secondary sex characteristics, not about you."
Personally, we prefer this Twitter user's suggestion as an alternative:
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