BLACK VOICES
03/10/2017 12:51 pm ET

Peaches Monroee Seeks Trademark For Viral Phrase 'On Fleek'

Give credit where credit is due.

Peaches Monroee is back to take what’s hers.

The internet star, who’s real name is Kayla Newman, told Teen Vogue that she plans to trademark “on fleek.” Newman uploaded a video to the now defunct Vine on June 21, 2014 in which she sits in a car and says, “We in this b***h. Finna get crunk. Eyebrows on fleek. Da fuq.” 

Newman’s clip gained millions of views. “On fleek” quickly became a viral sensation and a cultural staple. Celebrities and companies a like profited off of incorporating the phrase into their music and marketing. But the 18-year-old didn’t see a dime.

Newman, who’s currently studying nursing, told Teen Vogue that she was pleased to see the cultural impact she had, but disappointed that she wasn’t given any credit. Which is why she recently launched a GoFundMe to raise $100,000 for her new cosmetic and hair line. As of Friday, she’s raised more than $13,000.

On her fundraising page, Newman wrote that this is her chance to follow her dreams and finally receive her dues.

“Just so everyone can know my plans, with this money I plan on starting a website, get this project on legal papers with a good team of lawyers, etc. and making sure my dreams come true as far as this ‘fleek’ thing,” she wrote. “I feel like this is my second chance and I will not mess this is up.”

The teen plans to create a multicultural hair and makeup line, which will include eyebrow pencils, eye shadows and foundation. She told Teen Vogue that she doesn’t have a name for the line yet, but she wants her line to send a positive message.

“I want to send a message that everyone can enjoy makeup and be ‘on fleek,’” she said. “I want people to use my products and feel good about themselves. I would consider that to be my impact on beauty.”

HuffPost

BEFORE YOU GO

PHOTO GALLERY
Essence Black Women In Hollywood 2017
CONVERSATIONS