Move over, MTV. Here comes QVC. That's right music fans. In between the blond women selling jewelry and the dermatologists shilling skin-care products, television retail channels are booking live musical acts -- and not off-brands, either. Think LeAnn Rimes, Barry Manilow and the Goo Goo Dolls.
Manilow is preparing for his second QVC gig this fall to promote his new CD, "The Greatest Songs of the Seventies." His first appearance, to promote "The Greatest Songs of the Sixties," resulted in 43,000 CDs being sold in one hour, according to QVC.
It's just one way the home-shopping channels are trying to change their image. As network and cable TV shows become laden with ads and branded products, shopping channels such as QVC and HSN are going in the opposite direction -- attempting to attract new viewers by working more content into their shows and making them seem less about selling.
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