Seth Rogen was drinking at 10 a.m. on Monday morning. The reason? Filling in for Kathie Lee on the fourth hour of the "Today Show."
Rogen and Hoda opened up the segment with a beer. When he asked if they waited until a certain time to start drinking, Hoda answered, "No, it's time." Rogen went for it, after clinking glasses and saying, "10 a.m. somewhere."
"This is maybe the earliest I've [drank] on television," Rogen said.
"On television is the operative word," joked Hoda.
Rogen, who discussed his upcoming movie "50/50", ran through a bunch of topics, like trying one of Hoda's favorite hair products ("Oh wow!" he exclaimed. "It's like night and day!"), and whether people leave their doors open or closed when they're in the bathroom (a survey that Rogen noted did not distinguish between #1 and #2).
"I only do stand up business in front of my lady friend. mostly because i don't want my girlfriend to see how vulnerable I look sitting on the toilet," Rogen explained. "It's a vulnerable position for a man."
Visit msnbc.com for breaking news, world news, and news about the economy
Rogen also got the star treatment in the dressing room before going on-air. Hoda was prepping Rogen's hair with a blow dryer when Ann Curry, Al Roker and Lester Holt got a peek at the duo.
"Do I look like Kathie Lee?" Rogen asked.
"I'll boop it up a little bit," Hoda said, laughing.
Visit msnbc.com for breaking news, world news, and news about the economy
RELATED VIDEO: