Car companies often use bikini-clad models to sell their product (see: this gross milk-and-donuts commercial that obvi got yanked from the air). But rarely do you see men in bikinis strutting their stuff for mega brands -- and Toyota is here to change that.
The Japanese car company cast Stav Strashko, a stunning male model, for its latest commercial for the Auris (known stateside as a Corolla). The video clip, above, begins with classic commercial conventions: long-haired blonde model walks sultrily towards the car in a string bikini... until the end, when it becomes clear that Stav's got less cleavage than your average swimsuit model. Surprise!
Strashko, who was born in the Ukraine but resides in Tel Aviv, proudly posted the clip on his Facebook page with the caption, "Omg Its finally out my ass and face on toyota's new auris commercial!!!! :))))))))"
Curious about Strashko's look? In an interview earlier this year for Candy mag, Strashko says, "I realized that I was androgynous when I began to model. All the stylists put women's clothes on me and then it struck me that I can really look like a woman [...] I remember myself as a child playing with my mom's makeup a few times when she wasn't looking."
Strashko also says he's happy in his own skin: "I've never thought about becoming a woman. I feel very comfortable in my own body just the way it is."
Watch the creative ad above!