Brooks Brothers. Ralph Lauren. Lands End. These are just a few of a laundry list of retailers who favor Supima cotton, a luxurious, fashion forward brand of cotton cultivated exclusively in America. After decades of providing fabric to established designers, Supima - or specifically the growers who produce it - is seeking to provide inspiration to aspiring designers. This was the motivation behind their annual venture, Supima Competition for Emerging Designers.
The contest culminates tonight in an extravaganza at Gotham Hall in New York City, but the process began months ago. Last November, hundreds of aspiring fashion designers lined up around Thompson Hotel where a panel of judges waited to review their portfolios. The twenty-one designers who were selected that day were presented with an additional challenge: creating a complete collection from ten yards of luxurious Supima cotton.
Their pieces will finally be revealed this evening at Gotham Hall in New York City where Supima is putting on a dazzling fashion show featuring cocktails, clothing and of course competition! One person out of the group will be selected as a winner and may very well become one of fashions rising stars.
Who will win this year? Stay tuned.