ENTERTAINMENT
02/28/2017 06:55 am ET Updated Feb 28, 2017

The Film Social Media Was Buzzing About Before That Oscars Gaffe

And the award for Most Buzz might've gone to ...

Quite understandably, all anyone could talk about after the Oscars gaffe for the ages between Best Picture nominees “La La Land” and “Moonlight” were those two films. But according to social media research firm Fizziology, another Best Picture contender had been the talk of Twitter on the film industry’s biggest night of the year before the mix-up.

“Hidden Figures,” the space race–era drama starring Octavia Spencer, Taraji P. Henson and Janelle Monae, was mentioned over 80,000 times on the social media platform during the Academy Awards broadcast, the company found.

The film didn’t take home awards that night, but people raved about the cast’s “stunning” looks and used emotional words such as “moving” when the black former NASA mathematician Katherine Johnson, whose work inspired the film, took the stage in front of millions. 

Janelle Monae, Taraji P. Henson and Octavia Spencer at the 89th Academy Awards.
Kevin Winter via Getty Images
Janelle Monae, Taraji P. Henson and Octavia Spencer at the 89th Academy Awards.
Katherine Johnson appears onstage with Janelle Monae, Taraji P. Henson and Octavia Spencer during the 89th Academy Awards.
Kevin Winter via Getty Images
Katherine Johnson appears onstage with Janelle Monae, Taraji P. Henson and Octavia Spencer during the 89th Academy Awards.

“Many also took to social to generally praise the film, saying how it was their favorite of the year,” the firm said in a statement provided to The Huffington Post. Actress Henson was talked about the most, followed by her two co-stars. 

The research company found that “Hidden Figures” saw “heavy organic conversation” ― meaning that a lot of real people, not media outlets, were talking about the film during the event. It was on par with the conversation around “Moonlight” throughout the night. And although “La La Land” garnered the most mentions, the company noted that those were mostly neutral and driven by the number of awards the film was winning (six out of 14 nominations).

For those who haven’t, there’s never been a better time to catch “Hidden Figures” in theaters.

HuffPost

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