Body Positivity

STYLE & BEAUTY
07/01/2016 12:07 pm ET Updated Jul 05, 2016

These Sexy Swimsuit Ads Prove 'Thigh Gap' Is Not A Thing

Every body is a swimsuit body.

We thought swimsuitsforall couldn't be any more on point. The body-positive brand is responsible for Ashley Graham's first Sports Illustrated Swimsuit Issue appearance, making cellulite sexy, putting a 56-year-old in a steamy bikini ad and being one of the few fashionable, reasonably priced hubs for swimwear over a size 10.

Then they took on the thigh gap

Ashley Graham
swimsuitsforall
Ashley Graham

Swimsuitsforall's latest campaign is a series of inclusive images celebrating -- you guessed it -- bodies (and thighs) of all shapes and sizes.

Graham shows of her assets in swimwear along with Aerie spokeswoman Iskra Lawrence, Kylie Jenner's bestie Jordyn Woods, and a slew of other sexy women.

Iskra Lawrence
swimsuitsforall
Iskra Lawrence

The dreaded and dangerous thigh gap phenomenon has plagued the Internet and men and women everywhere, so Swimsuitsforall snapped its models from behind in all their glory, thigh gap or no thigh gap.

“Mind the gap, or don’t mind the gap – who cares?" the brand said in a statement, declaring, "It’s the summer of #MySwimBody!”

Jordyn Woods
swimsuitsforall
Jordyn Woods

And thus, the beautiful social media campaign, which first launched in May, continues to make its mark. Using #myswimbody, followers have even posted gorgeous swimsuit photos of their own. 

Here's to a summer filled with millions of bathing beauties not giving a you-know-what about their thighs -- or any other parts of their bodies, for that matter.

Check out more images from the campaign below. 

  • Denise Bidot
    swimsuitsforall
    Denise Bidot
  • Alice Hayward
    swimsuitsforall
    Alice Hayward
  • Amanda Tice
    swimsuitsforall
    Amanda Tice
  • Jessica Vander Leahy
    swimsuitsforall
    Jessica Vander Leahy
  • Kamie Crawford
    swimsuitsforall
    Kamie Crawford
  • Jordyn Woods
    swimsuitsforall
    Jordyn Woods
  • Kortnie Coles
    swimsuitsforall
    Kortnie Coles
  • Stephanie Van Den Bergh
    swimsuitsforall
    Stephanie Van Den Bergh
  • Marquita Pring
    swimsuitsforall
    Marquita Pring
  • Ashley Graham
    swimsuitsforall
    Ashley Graham
  • Iskra Lawrence
    swimsuitsforall
    Iskra Lawrence
  • Iskra Lawrence
    swimsuitsforall
    Iskra Lawrence
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