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01/19/2017 08:19 am ET

Twitter Hits Jerry Rice Hard For His Popeyes Fried Chicken Ad

The receiving great can't catch a break from social media.

Did Hall of Fame receiver Jerry Rice drop the ball in this Popeyes fried chicken commercial?

The spot features the former 49ers great in a football helmet with a chicken wing skewered onto his facemask for “hands-free wing-eating.”

The restaurant chain posted the ad titled “Popeyes Wingovations with Jerry Rice” on Jan. 3, but recent media coverage sparked increased attention ― much of it negative ― on Twitter.

Rice previously incurred the wrath of social media users by asking quarterback Colin Kaepernick to stop his national anthem protests, writing “all lives matter.”

His latest perceived fumble might lose him some fans, too.

Check out some of the reactions: 

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