BUSINESS
04/10/2017 03:28 pm ET

United PR Nightmare Reaches New Heights With #UnitedJourney Hashtag

So much for "flying the friendly skies."

Social media giveth, and social media taketh away. If you’re United Airlines, it mostly taketh away these days.

Last week, the company launched a social media campaign built around the hashtag #UnitedJourney and encouraged passengers to share their travel photos.

That once-promising campaign has since been co-opted by social media users irate that a United passenger was dragged off a flight because the airline overbooked it:

Here’s the original tweet:

Here are a few responses, many of which feature a screengrab of the bloodied man being dragged down the aisle of the plane:

And here’s an added dash of irony: Last month, PR Week named United CEO Oscar Munoz “U.S. Communicator of the Year.” 

HuffPost

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