TRAVEL
04/25/2017 04:00 pm ET

United Ads Reportedly Pulled From Film Fest Because People Couldn't Stop Laughing

"Radio City just erupted in laughter."

Turns out United Airlines’s PR fiasco is still costing the brand big-time. 

On Wednesday night, the airline ran an ad during the opening screening of this year’s Tribeca Film Festival, touting its business-class service to attendees at Radio City Music Hall

Of course, it was WAY too soon. 

United has sponsored the Tribeca Film Festival since 2014. Its 30-second spot continued to run at screenings until Friday night, when festival organizers axed it in a “joint decision” with United, according to The Hollywood Reporter. The festival ends on Saturday.

“United is a valued partner of the Tribeca Film Festival, and we are grateful for their continued support of our filmmakers and the arts,” festival spokeswoman Tammie Rosen told The Hollywood Reporter in a statement.

Apparently, prospective passengers didn’t feel the love.

Tribeca Film Festival and United did not immediately return requests for comment. This story may be updated.

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