(VIDEO) Advertisers Pull TV Spend As Viewers Move Online: OMD's: Karo

(VIDEO) Advertisers Pull TV Spend As Viewers Move Online: OMD's: Karo
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

CANNES, France -- Advertisers will spend less on US broadcast TV this year because viewers are moving gradually to other platforms, according to media agency OMD's regional boss.

"We will end up seeing US upfront total spend being slightly down versus a year ago," OMD US CEO Monica Karo tells Beet.TV.

"That is this natural progression of more and more viewing shifting to other distriburion formats and more people watching different content - not only the television content but other video content. The dollars are following where the audience is. Their ratings are still dropping unfortunately."

But the migration is now precipitous, Karo says: "A lot of the live programming - sports in particular, big entertainment programs - that audience is still holding. So there's more and more of that in our plans."

Karo was speaking with Beet.TV during the Cannes Lions International Festival of Creativity. You can find more of our Cannes coverage here.

You can find this post on Beet.TV.

Popular in the Community

Close

What's Hot