(VIDEO) The Beet Retreat Miami: Unifying The TV Ecosystem Along Common Goals

09/06/2017 02:51 pm ET Updated Sep 06, 2017

Creation of a shared, collaborative media ecosystem is limited only by the willingness of buyers, sellers and everyone in between to work together to solve individual and common problems. Videology Chairman and CEO Scott Ferber believes there is no better venue in which such competitive camaraderie can be nurtured than Beet Retreat Miami 2017, where some of the industry’s leading executives will gather from Nov. 15-17 to discuss The Future of Advanced TV.

Converged television and video advertising software provider Videology is a sponsor of Beet Retreat Miami along with TV data company Alphonso and 605, the data and analytics company. Topics will include video monetization and distribution, programmatic TV, addressable TV, the role of data in ad targeting, emerging platforms for distribution, the changing role of creative and the impact of consumer preference.

“As we go to many conferences and events around the world, typically they’re sponsored by one set of stakeholders,” Ferber says in this interview with Beet.TV. “What’s so great about the Beet TV Retreat is that many stakeholder groups—agencies, brands, media companies and distributors—are all there together to discuss the common challenges that the whole ecosystem must overcome in order for it to grow in total.”

To Ferber,  who has attended several past Beet Retreats, having the ecosystem come together on common ground is a case of “a rise of tide, rise all ships opportunity.”

A major issue the industry faces is how to enable the entire ecosystem to develop a unified platform opportunity so that it can buy, sell, execute, measure and trade against a common set of data attributes across multiple platforms and devices.

“One of the biggest things I’d like to do is have the buy and sell sides talk a little bit more about how they can actually bridge the effective gaps that they each have in transactions,” says Ferber.

While buyers and sellers typically interact by negotiating, wherein exists “a natural tendency to be nervous about disclosing what’s going on,” if both sides better understood each other everyone would benefit.

“If we could somehow get people to just truly open up on both sides and share the true challenges they’re facing and how they can best get there together, I think we can move much quicker. And I hope that’s what we can accomplish at the next Beet.TV Retreat,” Ferber adds.

The Beet Retreat 2017 program will involve just 35 participants. Executives will join from the major media agencies, large brands, cable and network programmers, data providers and tech platforms.

Here is the lineup of featured speakers and other participants:

The Featured Speakers

Kelly Abcarian, SVP, Product Leadership, Nielsen Jason Baadsgaard, Chief Revenue Officer, Eyeview Matt Bayer, SVP, Advanced TV & Cross Screen, Cadreon/IPG Craig Berkley, VP. Television Partner Development, Acxiom Herve Brunet, GM, Markets, FreeWheel Mel Berning, President, Revenue, A+E Networks Jonathan Bokor, Director of Precision Video, Publicis Media Exchange Michael Bologna, President, one2one Media Jason Brown, VP, National Sales, AT&T AdWorks Lorne Brown, President, Sintec Media Jason Burke, VP, Strategic Development, clypd Tim Castree, Global CEO of MEC, GroupM Tal Chalozin, CTO & Co-Founder, Innovid Ashish Chordia, CEO, Alphonso David Clark, EVP/GM, Advanced Advertising, Comcast Fred Di Blasio, CMO, Invidi Kristin Dolan, CEO, 605 Andrew Feigenson, CRO, Nielsen Catalina Scott Ferber, CEO, Videology Mark Gall, Chief Revenue Officer, Alphonso Anupam Gupta, Chief Product Officer, 4C Insights Walt Horstman, SVP/GM Analytics & Advertising, TiVo Brett Hurwitz, Business Lead, Advanced TV, Oath (Verizon) Rob Klippel, SVP, Advanced Products & Strategy, Spectrum Reach (Charter) Jennifer Koester, Director, Global Partnerships, Google Marcus Liassides, CEO, Sorenson Media Bill Livek, Executive Vice Chairman & President, comScore Noah Levine, SVP, Advertising Data & Technology Solutions, Fox Networks Group Adam Lowy, Director, Advanced TV & Digital, DISH & Sling TV Dave Morgan, CEO, Simulmedia Lou Paskalis, SVP, Enterprise Media Planning, Investment, Bank of America Merrill Lynch John Paul, Managing Director, Advanced Advertising and Data at Liberty Global Mike Rosen, EVP, Portfolio Sales, NBCUniversal Julie Sterling, Head of Broadcast Partnerships, Google Jonathan Steuer, Chief Research Officer, Omnicom Media Group Michael Strober, EVP, Client Strategy & Ad Innovation, Turner Andre Swanston, CEO, Tru Optik Ashley Swartz, CEO, Furious Corp Ben Tatta, President & Co-Founder, 605 Tore Tellefsen, VP, TV Solutions at DataXu Rob Weisbord, SVP, COO, Sinclair Digital Group Tony Yi, GM, Strategic Commercial/Business Development, Videology

The Faculty

Tracey Scheppach, CEO & Co-Founder, Matter More Media Matt Spiegel, Managing Director, MediaLink Ashley J. Swartz, CEO, Furious Corp Andy Plesser, Executive Producer and Founder, Beet.TV

The Special Participants

Allen Bush, CMO, Alphonso Sandro Catanzaro, Founder & Chief Innovation Officer, DataXu Boaz Cohen, CPO & Head of Business Development, Clinch David DeSocio, SVP, Ad Sales Marketing and Partnerships, A+E Networks Brian Katz, VP, Advanced TV Insights & Strategy, Eyeview Justin Lebbon, Director, Mediatel Events (London) Lisa Lutz, VP of Product, Tivo Stefan Maris, SVP Product Strategy & Partnerships, Sorenson Media Kim Norris, Division Vice President, Spectrum Reach Jamie Power, Chief Operating Officer, one2one Media Christa Rimonneau, SVP Sales, Agency & Advertiser, North America, Videology Jack Rotherham, CMO, FreeWheel Eric Schmitt, VP, AcxiomNeil Smith, SVP Markets, FreeWheel James Shears, Vice President Advertising, Sorenson Media Abbey Thomas, SVP, Tremor Video Charlstie Veith, SVP, Marketing & Communications, 605 Ben Zimmerman, President, Media Design Group

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