Financial services giant Visa held a press event Tuesday to introduce "Visa Voice," a new line of talking credit cards that urges shoppers to just go ahead and buy it if that's what they really want. "Whenever you're near an item you're hesitant to purchase, Visa Voice offers words of encouragement, such as 'Come on, just go for it!' and 'Trust me—you're not gonna regret this,'" Visa president John Partridge said of the groundbreaking new payment product, which allows users to select between a calm, supportive female voice and a morally authoritative male voice.