How a Domain Name Registration Can Affect Your Online Business

08/24/2016 11:55 pm ET

A domain name is the first item that should be on your list the minute you start thinking about having an online business. A domain name registration is the process of registering a domain name from a company which you choose to buy/register it.

Many people assume that as long as the domain name is easy to remember, relevant to your website and that is enough.  That is not wholly the case. You have to bear in mind that your domain name only represents the online identity of your business. You may have great products or ideas for your website but picking an  appropriate name for your site is one of the daunting tasks you have do, and it can be rather be challenging.

Here are 6 reasons why careful consideration should be given to the Domain Name you choose.

Your domain name is also your URL

Many people often seek a domain name that match a keyword of a product they’re selling right into their browser, for example if you’re selling baby toys and you’d want your URL to be “baby toys dot com” and it is therefore stands to reason that your URL should reflect the product or service you are selling.  

Well, let me tell you that is not really necessary. Don’t get me wrong; having a keyword rich domain name can help with search engine rankings. However don’t base your domain name purely on keywords as you may want to expand with more products or services later on your site. Buying Australian domain name may be a better choice for you in some instances, if you target customers from Australia, you don’t want to buy a dot com, but a and such URL tend to go for less money, it depends where you make the purchase.  

Hyphenated or not?

Disadvantage: Spelling typos occur easily. If I say to a friend that I visited the “books-are-cheap” site and he should try it. He may try “booksarecheap”. So you see how the hyphens in a domain name might not be advantageous because it is easy to forget the hyphens and generally it can be a pain in the neck.

Advantage: Search engines can distinguish your keywords better if they are hyphenated as they stand apart and the name you want may no longer be available in non-hyphenated form.

The shorter the better

A shorter name is easier to remember, less chance of spelling mistakes when typing it into the browser and good for word of mouth.

It MUST be relevant to your website

If you choose a domain name that represents your product or service you are offering, you are setting a solid foundation for the success of your business.


Be careful not to pick a name for your online business that already belongs to someone or a company. It could result in a legal battle! I’m not talking about an URL name, there’s no way you’d be able to buy or register it anyway. 

Choose the right domain extension for your market or country

For instance, if you aim to launch a website and your target is in Australia, then you might want to pick a domain with ending which is a Domain name Registration Australia.  

Once you conclude on a domain name you must find a domain hosting company, GoDaddy is an example. A hosting company will help your site to be live.  This is a debatable topic and I will go over it next time. 

I want to add that personally I like having my domain name registered with the same hosting company, but some might differ. Conduct a domain name search campaign and good luck with finding the most appropriate one for setting up your online presence. You’re going to have to come up with a unique name for your site by yourself. 

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