Think about the last blog post you published on your blog -- did you put a lot of thought into writing the title? Don't worry if you didn't, as it's one of the most over looked elements of a blog post.
Most will click the "publish" button without even thinking about the title -- simply writing what comes to mind.
Your blog post titles impact your click-through rate. A horrible blog title will not have a high CTR, while a great title will have a much higher click-through rate -- this is common sense. The title is the very first part of your content that someone is going to come into contact with -- it can determine whether someone reads your content or passes right over it.
Writing better blog post headlines and titles will improve your click-through rate, and more people engaging with your content is going to equal more leads, sales and revenue for your business.
Instead of just saying, "You need to make sure you write great titles" we teamed up with HubSpot to create the infographic below. This data shows you what words will increase your engagement, along with what title lengths are best for search, social media, CTR and post-engagement.
To view the full-size infographic or to share it on your website, click here.
Jonathan Long is the Founder & CEO of Market Domination Media, an online marketing agency specializing in creative outside the box branding campaigns. Connect with him on Twitter and read his company's online marketing blog.