Titled "Haters Back Off," Ballinger-Evans' will be one of the first scripted series by a major YouTube personality. The streaming service, which is currently bulking up its slate of unique offerings with an aim to double its original content this year -- ordered eight episodes to start.
Ballinger-Evans announced the news on her channel, Miranda Sings, yesterday in a video titled "I'm Pregnant." (Her child, she explains, is the Netflix show.)
The YouTube star is known for her deeply devout on-screen persona, an aspiring yet tragically untalented singer whose lipstick knows no bounds, and for her covers of pop songs. Intended as a parody of egocentric pop singers, Miranda also occasionally writes her own material and doles out life advice. The show, Variety states, will delve into her "oddball family life." No date has been set for its debut.
This isn't the first corporate media attempt to harness YouTube star power for themselves. Three unscripted shows, Grace Helbig's "The Grace Helbig Show," Todrick Hall's "Todrick" and Freddie Wong's "RocketJump," were picked up by E!, MTV and Hulu, respectively. HBO also recently signed off on a scripted series starring YouTuber Issa Rae.
Whether the Internet stars can attract viewers in more traditional episodic formats, however, has yet to be determined. After being handed an undesirable Sunday night slot the latter half of its first season, Helbig's show is still awaiting a second season order. MTV has also yet to make a decision to renew "Todrick."
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