THE BLOG
11/25/2014 01:55 pm ET Updated Jan 24, 2015

If School Leaders Don't Get It, It's Not Going to Happen

Schools across the country are plagued by a bunker mentality when it comes to leadership. Conformity, compliance, maintaining the status quo, and enforcing rules reign supreme. In the end it all comes down to the actions of leaders. So the other day I tweeted out this comment, "I am amazed each day to see so much educational progress in my Twitter feed. This should be the norm, not the exception." Many people in education talk a great game when it comes to the effective use of technology, but the results (lack there of) speak for themselves. I constantly see and hear about leaders who tout themselves in a way that makes others develop a perception that they actually know something about the effective integration of a variety of technology tools to improve professional practice. However, once you get past the rhetoric you quickly realize that it is just talk with a clear lack of substance. This is not to say that they are unwilling to learn or embrace significant change in this area. It just hasn't happened yet, at least from my view. Thus, the use of social media in schools by educators continues to be an uphill battle.

For those educators and schools that are either resistant to or unsure about using social media, I challenge you to move from a fixed to a growth mindset to create schools that work better for kids and establish relevance as a leader in your district, school, or classroom.

  • Begin to strategically utilize an array of free social media tools such as Twitter and Facebook to communicate important information (student honors, staff accomplishments, meetings, emergency information) to stakeholders in real-time. Consistency aligned with intent is key.
  • Take control of you public relations by becoming the storyteller-in-chief to produce a constant stream of positive news. If you don't share your story someone else will and you then run the chance that it will not be positive. Stop reacting to public relations situations you have limited control of and begin to be more proactive. When supplying a constant stream of positive news you will help to mitigate any negative stories that might arise.
  • Establishing a brand presence should no longer be restricted to the business world when schools and districts now have the tools at their fingertips to do this in a cost-effective manner. Simply communicating and telling your story with social media tools can accomplish this. When you do, the brand presence develops solely based on the admirable work that is taking place in your district, school, or classroom.
  • Connect with experts, peers, and practitioners across the globe to grow professionally through knowledge acquisition, resource sharing, engaged discussion, and to receive feedback. This will not only save you time and money, but will open up your eyes to infinite possibilities to truly become a digital leader. Who would not want to tap into countless opportunities that arise through conversations and transparency in online spaces? Don't wait another second to start building a Personal Learning Network (PLN).
  • If you are an administrator, stop supporting or enforcing a gatekeeper approach and allow educators to use free social media tools to engage learners, unleash their creativity, and enhance learning. Hiding behind CIPA is just an excuse for not wanting to give up control. If you want students that are real world or future ready, they must be allowed to use the tools that are prevalent now in this world.
  • Schools are missing a golden opportunity and failing students by not teaching digital responsibility/citizenship through the effective use of social media. We need to begin to empower students to take more ownership of their learning by promoting Bring Your Own Device (BYOD) and the use of mobile learning devices if schools do not have the means to go 1:1. By BYOD I don't mean just allowing kids to bring in and use their own devices in the hallways and during lunch. That is not BYOD. Real BYOD initiatives allow students to enhance/support their learning experience, increase productivity, conduct better research, and become more digitally literate.

It is time for the profession of education to catch up to society. In order to start moving schools in a better direction we must help leaders experience the true value of technology. Once this happens they can begin to better model expectations for others, which will result in sustainable changes leading to transformation. Our students deserve and demand better. Together we can continue to be the change that we want to see in education.