The Perfect Marriage of Goodness: Cultivate Wines Give Big to Non-Profits

Talk about having your cake and eating it too -- thanks to California-based social enterprise wine company Cultivate Wines six non-profit organizations addressing education and basic human needs will win a total of $100,000 this fall.
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Talk about having your cake and eating it too -- thanks to California-based social enterprise wine company Cultivate Wines six non-profit organizations addressing education and basic human needs will win a total of $100,000 this fall.

Cultivate has been giving away at least 10% of their profits since they began. Their quarterly contest The GIVE launched in October of 2011 and now, one year later, that have already donated $259,000. By the end of October that number will jump to over $360,000.

"There was something else that pushed us to start Cultivate -- we had been bitten by the 'connected capitalism' bug, and we wanted to find a way to use our specialty -- wine -- to make a difference in the world," says the Cultivate Co-Founding couple Ali and Charles Banks.

This quarter, 30 worthy organizations are vying for the first place $50,000 grant and the next top five place $10,000 grants. Cultivate does not pick the winner -- YOU DO!

Visit Cultivate's The GIVE website to check out each do-gooder cause and vote for your favorite. You can vote once a day every day through 10/31.

In addition to winning much-needed grant funding, these 30 non-profits are piloting a new Cultivate initiative: Codes for Causes. A Cause Code is a code that can be entered by shoppers at checkout, just like they would enter a discount code. But instead of triggering a discount, this code will direct 20% of their order subtotal directly to the non-profit organization of their choice. This is not a donation that they make on top of their order -- this is Cultivate giving 20% of their order directly to the cause.

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I must share a disclaimer: my film, imba! The Story of the African Children's Choir is part of the contest. As a contestant, I can personally share with you how incredible this opportunity is for us. This generous funding from Cultivate will go a long way for the film and for each of the causes involved. With it being an election year, we journalists & bloggers try hard to be unbiased and with that spirit in mind, go rock the vote!

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The views expressed do not necessarily reflect the opinion of Creative Visions Foundation. Personal opinion of the author only.

Erin Levin is sponsored by Creative Visions Foundation, a publicly supported 501 (c)(3), which supports Creative activists who use the power of media and the arts to affect positive change in the world.

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