Garden burgers. Power bars. Protein brownies. Bottled water that makes you thin, young and smart. And we used to wonder what they put in Pop Rocks...
These days it's hard for even die-hard foodies to know what they're eating or drinking. That's because food has changed from something that didn't need a modifier -- if it walked, swam, flew or grew out of the ground, it was food -- to something that stopped off at Mr. Burns' nuclear plant on the way to your plate.
Let's call it "foodiness." Like Stephen Colbert's truthiness, which wasn't about truth, we're not consuming food as much as we're consuming an edible manufactured doppelganger designed to look and taste like food, but isn't actually food: like veggie puffs with no vegetables; fruit bars with no fruit; like goldfish crackers with no goldfish.
And now, below, a look at some typical foodiness ingredients that are packaged, flavored and presented as food.