03/18/2010 05:12 am ET Updated Dec 06, 2017

California Bookstore Launches Bag of "Sarah Palin's...Just Plain Nutz"

Bookshop Santa Cruz, a leading independent bookstore in ever-so-liberal Santa Cruz, California, has launched a promotion to go along with the selling of Sarah Palin's memoir, Going Rogue.

Bookshop Santa Cruz is giving a bag of Sarah "Palin's Just Plain Nutz" for everyone who purchases a copy of Palin's memoirs.


For those who can't stomach Palin's duplicitous work of fiction, the one-ounce bag of walnuts is available for $3.98 and can also be ordered at

"Our bag of nuts is an honest one ounce; it's also good for you, and won't cause you to feel compelled to go out and shoot a moose. Sarah's new book of fictions is none of those things," says Bookshop owner Casey Coonerty Protti. "We felt we needed to strike a balance."

Bookshop Santa Cruz has a long history of commenting on political books. In 1993, Bookshop Santa Cruz weighed Rush Limbaugh's book, See I Told You So, and sold it for the price of baloney. In 1995, when Newt Gingrich was named Time magazine's Man of the Year, Bookshop Santa Cruz sold each copy of his book, Contract With America, along with a custom-made barf bag.

Before the 2008 election, Bookshop Santa Cruz manufactured and sold over 65,000 George W. Bush Countdown Clocks to help depressed Americans know that there would be an end to the national nightmare created by the Bush administration. Clocks were sold to fans as far away as China, Germany, The Netherlands, Saudi Arabia, Switzerland, England and New Zealand, as well as at over 80 outlets across the Unites States. Many famous people had the clock, including Former President Bill Clinton, The Dixie Chicks, and U.S. Senator Barbara Boxer.


In the great American tradition of political commentary on current events, Sarah Palin's Just Plain Nutz is a little bit of nutritious needling. "We can't see Russia from our doorstep," Protti noted "but we can plainly see a bit of fun on our bookshelves."


Award-winning writer and filmmaker Geoffrey Dunn's book The Lies of Sarah Palin: The Untold Story Behind Her Relentless Quest for Power will be released by St. Martin's Press in spring 2010.