Well, it's that time of the year again. Like clockwork, forecasts for wine trends come about as surely as Thanksgiving Day wine recommendations and grilling guides for Father's Day. Maybe I'm jaded, or just too opinionated, but these "forecasts" -- besides being frighteningly repetitive from year to year -- seem to be simply self-serving and painfully narrow-minded. As with everything, there are exceptions, but I can't help but be struck by the agenda-driven nature of so many of these prognostications.
Just from this year's crop we have the following gems:
- Chardonnay is dead, there are no new Chardonnay drinkers.
- Pinot Noir is poised for a collapse.
- Consumers have lost interest in French and Italian wines.
- Bordeaux is dead. Chateauneuf has replaced Bordeaux.
- South America wines are hot because of all the value under $25.
Let's take a look at each of these and add in a few trends that are sure to be powerful in 2011, agendas aside.
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