When it comes to your business or your life what is your message? This was the question in focus at the recent Experts Academy seminar. Eight hundred people gathered at the Marriott Hotel in Santa Clara to learn from one of the top business trainers in the world who teaches how you can use your message to lead people to a higher place. Attendees came from every area of business and about a third of them came from countries around the globe. The energy was electric and contagious. The desire and hunger to learn more about this topic was palpable. The audience congregated to listen to one man, Brendon Burchard, author of the #1 New York Times bestselling book The Millionaire Messenger. I questioned whether one man could influence a group this size into tapping into their inner expertise so they could formulate their message and change the world in the process.
Brendon's story is what drew me to this particular seminar. Brendon was able to take not one but several "all is lost" moments and transform them into an empire that is now an eight-figure business. Brendon's "all is lost "moments included the breakup of a relationship, two car accidents (one which was nearly fatal), and going bankrupt early on in his career. His story demonstrates to me the strength of the human spirit. I am drawn to Brendon because of his authenticity, his results and his message.
Another motivator to take this course was to conduct research for my upcoming book Change Your Story, Change Your Life: A Path To Your Success. I wanted to see if seminars like this one could truly inspire change in people. I was a little skeptical at first but also hopeful. On a personal level, my hope was to gain insight into how I could expand my business, Jen Grisanti Consultancy Inc., from storytelling in the entertainment industry to storytelling in the business world. I believe in the power of my message to help entrepreneurs and business owners understand how to tell their story in a way that connects their message to their clients or customers on a higher level and leads to their desired end goal. During this seminar, I witnessed Brendon teach the entire audience how to take their messages to a whole new level of clarity and understanding.
Seeing Brendon's style of teaching in action made me understand why he is making eight figures. He understands what it means to be an expert and a businessperson. He acts from his spirit, not his ego. His knowledge and the way he is able to express it is like nothing I've ever experienced in my life. He makes it all sound so simple. For example, he takes powerful taglines and repeats them over and over and has the audience repeat them as well. He conditions you for success by having you do constant exercises that help you absorb the lesson, gain confidence in your delivery, meet other people, and move through your fear. He has a gift for breaking everything down into a "framework" and taking you from not knowing or not being totally clear to understanding exactly what he means and how you can put it into place in your life and your business. You leave his seminars feeling like you can deliver your message, help move people to a higher place and create tremendous wealth in the process.
Brendon is a protégé of Tony Robbins. Tony's message had a pivotal effect on the path of my career. His audio series empowered me to find my niche around 20 years ago and climb up the corporate ladder. It all started with setting a strong foundation of discipline and belief. Now, I love that someone who learned directly from Tony is teaching us all how to move our businesses to the next level through the power of our message.
I walked in feeling skeptical but hopeful and I left as a total believer. I am excited to apply all of the lessons I learned during the seminar to my own business. I will be attending future seminars because I believe in the power of Brendon's message to effect change in individual lives and in the world. He awakened something in each person who attended. I can't wait to see all that is going to evolve in my own life and the lives of others from this one seminar. I give so much gratitude for this experience. This event fit right into the concept I am exploring in my upcoming book: you have the power to change your story and change your life in the process.