JCPenney is making a lot of changes. For one, they are are now jcpenney. For two, Ron Johnson is now at the helm. And today, on The Ellen DeGeneres Show, Ellen will announce that she's their new spokesperson. Surprising? Maybe. But things are shaking up over there. Rumor has it Feb. 1 will bring more announcements, including a line by Nannette Lepore. Johnson is the man responsible for making Target 'tarjay.' So will jcpenney soon be jcpene?