01/03/2014 09:26 am ET Updated Dec 06, 2017

SPEAK UP WITH JIMMY: Diversity and Social Media for Gap's 'Make Love' Ad Campaign (VIDEO)


Last fall, Gap Inc.'s "Make Love" ad campaign garnered kudos for the diversity of its models but also sparked hate speech vandalism of its street posters -- due to the appearance of South Asian actor Waris Ahluwalia (from the Sikh religion) and depiction of a gay male couple. Luckily, Twitter allowed community members to raise alert about the vandalism and enabled the Gap company to respond quickly.

Watch this segment as I discuss lessons from the campaign and the social media response:

  1. Diversity in pictures can speak a thousand words.
  2. Social media allows community members to draw attention to issues.
  3. Companies can win fans by responding quickly - yet thoughtfully - on social media.


Speak Up With Jimmy, a Web series, is available at