04/19/2012 07:33 am ET Updated Dec 06, 2017

WATCH: Building A Sustainable World

How would you approach manufacturing today considering the numerous challenges we face in creating a more sustainable world?

In my last post, I talked about how the Levi's brand is partnering with to support "Water Credit" -- a type of micro-finance that allows people across the developing world create water connections directly to their homes. In the video below, Levi's invites you in to our manufacturing plants to explore how we are directly addressing issues of sustainability in our own factories.

In the midst of a global water crisis, we asked the question: what would happen if we took the water out of our jeans manufacturing process?

Knowing that it takes 42 liters on average of water to "finish" every pair of jeans, we took up the challenge to operate at the intersection of style and sustainability. The result is our Waterless platform, an initiative that transforms our manufacturing process from the bottom up.

At the heart of this project is the idea that sustainability should not just be incidental to good design -- it should be a primary component.