03/18/2010 05:12 am ET Updated 4 days ago

What Makes a Billion Dollar Idea?

What's the difference between a Million Dollar Idea and a Billion Dollar Idea?
SCALABILITY: "If the design fails when the quantity increases then it does not scale." says Miami-based artist and entrepreneur Andreas W. Gerdes.

EXECUTION: Is the idea executable and are you the right person to successfully execute the idea? "The world does not pay for good ideas. The world pays for the successful execution of a good idea", insists tech freelancer, Joe Mohen.

TRANSFORMATION: Is the idea a 'game-changer' eg. "Does the idea change people's behavior?", asks Jason Segal, of Sustainable Development Capital when he is looking for an investment opportunity.

Music Icon Dave Stewart and Nokia are betting they've invested in a billion dollar, game-changing idea that will turn the music industry on its head and reaffirm Nokia's leadership in the mobile space. Despite the announcement of an $832 million dollar loss in Q3, Nokia's proposed mobile music distribution system fits the billion-dollar idea criteria: it is scalable, executable and transformational. To get a better idea of what their disruptive business model entails, here's an overview with Stewart and his protegee Cindy Gomez:

The question remains as to whether the clients, customers and partners of the former Finnish tire company, turned global leader in handset devices, will want to transform along with them. For a transcript of my Dave Stewart interview, contact me via twitter.

Juliette Powell is an author, entrepreneur and integrated media specialist. Her first book: 33 Million People in the Room (Financial Times Press, 2009) builds on her work as co-founder and COO of the Gathering Think Tank Inc., an innovation forum at the intersection of integrated media, business, innovation and technology. A popular key note speaker and commentator, connect with Juliette directly at and Facebook.